7187107387
Work
I excel at working in multiple industries with my digital media management, entertainment industry, and visual arts background. My competencies include digital marketing, search engine marketing, film production, and arts management.
Advertising
Media Planning
Publicis Groupe-Zenith, Internship
Launched China nationwide Chevrolet 110th Anniversary Campaign with media planning team;
Engaged consumers through influencer marketing and co-branding;
Conducted Chevrolet Media Management with SEM Team;
Allocated slots for display ads on search engines and social media;
Filtered and analyzed traffic data from Chevy's official website.
Content Marketing
WeChat Official Account, Internship
Composed advertisement articles for brands employing native advertising narrating strategy;
500k account followers, 30k average views per article;
Sample Writing:
"The Perfect Body" for a Soda Company,
"The 1st home at NYC" for a Real Estate Company,
"The Spicy Sauce that Drives People Crazy" for a Food Company.
Production
Entertainment Production
Mango Television, Creative Director Assistant
Conducted media planning for 13 brands with a $2 billion ad spend;Â
Scripted 15s, the 30s, and 60s native advertising videos;Â
Executed on-site ad shooting, cooperating with DP and celebrities;Â
Coordinated with clients, film editors, and directors to finalize films.
Film Production
Actress, Production Assistant, Set Designer
Participated in NYU Tisch student production in Paris and New York City as an actress and model;Â
Hosted crew meetings, distributed call sheets, and conducted set design for Asian-American director Grace Chang.
The Arts
Exhibition Management
Luxe Lake Art Museum, Curator Assistant and Social Media Intern
Hosted and Curated biennale with artists from China and Netherland;Â
Interviewed Netherland ambassadors, gallerists, and art collectors;Â
Pitched social media influencers and journalists for the vernissage;Â
Planned events and festivals for Luxelake community.
